With the success of its Angiebot series, Pleasuredome is now the world leader in the human companion market. Since the introduction of Angiebot 1.0, Pleasuredome has skyrocketed and with the introduction of Angiebot2.0, Pleasuredome has never had greater success. The success of the Angiebot 2.0 launch was that Pleasuredome offered existing Angiebot 1.0 owners the option to upgrade by returning their Angiebot 1.0 on a prorated basis and get a new Angiebot 2.0. A brilliant marketing plan to say the least. Yet with this success, Pleasuredome now has a new concern: what to do with all the Angi...

With the success of its Angiebot series, Pleasuredome is now the world leader in the human companion market. Since the introduction of Angiebot 1.0, Pleasuredome has skyrocketed and with the introduction of Angiebot2.0, Pleasuredome has never had greater success. The success of the Angiebot 2.0 launch was that Pleasuredome offered existing Angiebot 1.0 owners the option to upgrade by returning their Angiebot 1.0 on a prorated basis and get a new Angiebot 2.0. A brilliant marketing plan to say the least. Yet with this success, Pleasuredome now has a new concern: what to do with all the Angiebot 1.0s they have in inventory, collecting dust and creating a drag on Pleasuredome profits.

So after months of market research, Pleasuredome’s Strategic Marketing team has uncovered a new and untapped market in which they believe they can promote a modified Angiebot 1.0. Their research has concluded that 25% of the potential market can’t afford an Angiebot 2.0, she is just too expensive for them. However, if a “less human” version of Angiebot was introduced to the market at a lower entry price, 75% of respondents surveyed would be very interested and would most likely purchase.

With the business case and product requirements understood, Pleasuredome’s Product Development (PD) team is finally ready to introduce the prototype unit to the President and Board of Directors at Pleasuredome. Before presenting the newest Pleasuredome product at the next Board meeting, Strategic Marketing wants to conduct a final quality review of the prototype unit, while preparing some promo visuals of what Strategic Marketing is calling “AngieDoll 34D2436”.