Introductions. The ego centric thinking of the male causes him to boast in his futile vain attempt to seek the glory of this world, with his vain assertions of who he thinks he is. Madame therefore understands that her primary objective as she develops and educates any prospective new toilet device is to break the back of this nauseous male tendency, or as Madame refers to this, Extended Attitude Re-alignment. The first port of call then for any new toilet application Humiliation and Ridicule.