Max liked the quirky idea of coming to be tickled and knew he was kind of a ticklish guy. He had no idea what was in store for him. Tickler Rich begins by teasing and tormenting Max's sides which turns into a giggling wrestle-match in no time. Max struggles to follow Rich's instructions while dissolving into fits of uncontrollable laughter. Graduating to a firmer tickle technique, Max is squirming and squealing until he bursts into all-out laughter. Filmed in front of an audience at Ticklefest 2007 in Chicago.