You're looking at the clip, fingers twitching, the craving to click purchase is outweighing the logical mind to not. You eventually fight the logic and give in to the craving, you feel exhilarated. Then, when you sit to watch the video, you feel comfort, comfort that you're not alone; there are many like you. You feel satisfied, you have pacified your craving for a moment. Let the words of Morningstar sooth your guilt and feed into your urge to click purchase time and time again